T3 : : Understanding the techniques of music videos

Cutting to the beat

The first technique shown in the video is editing to the beat. This was easily done by marking the points that the beat changes and editing the clips around those markers as well as turning on the audio waves to easily identify where the cut should be. You would do this to make the video have some relevance to the song.








Split Screen
This was achieved by putting two of the same images one above the other using the wireframe which can be made visible using w on the viewer window and cropping the images, then moving them so both are visible.

















Chroma Key
To create a chroma key effect, copy and paste two of the same clip one above the other. Then highlight the bottom clip, remove the colour using the desaturate effect in the video filters list under image control.

Then select the top clip and set the filter to Chroma keyer in the video effects list under key.

Once I did this, i fiddled with the settings to only pick up the red from the car, without effecting the other components too much.

This is the finished result.

Reverse shot
This was really easy to do. I highlighted the clip I wanted to reverse, pressed "cmd + J" to bring up the speed dialogue box. Then ticked the box to reverse the shot. As the shot was already in chroma key, I had to do both shots separately.






These effects can be used to